The medicine called fun (1)
We are at a turning point where vaccines, pills, Zimmer frames and walk-in consultation hours no longer suffice. It is not a question of ‘whether’ we will grow old − that’s almost a given − but primarily of ‘how’ we will do so. The answers to this question can be divided into three groups.
Group one are the design anthropologists, the inventors of solutions, the conceptualists that create eye-opening objects to break the taboos surrounding aging and all of its ailings, thereby putting the topic on the agenda. These are the designers that are able to breathe new life into old formulas with an innovative approach. (2)
Studio Dumbar, Visual Identity Alzheimer Nederland.
They can redesign a heavy blanket to make an illness more bearable. (3) Design is relevant, now more than ever. Where previously people created prostheses to rectify a malfunctioning body, now the realization has set in that the products we surround ourselves are failing us. And so, it is not the body that must change, but the products. No longer do the shaking hands
In contrast to the first group, the second group does not think in generations or problems, but wants life to be better across the board. The Continuous Drama of the Minutes Passing immerses itself in the continuous ticking of minutes that go by. Dyscalculia and the inability to deal with numbers may have formed the initial inspiration behind the project, but it has gone beyond that. It allows us to hold a mirror up to ourselves: “There are clocks everywhere, but there’s no
Project granted by Creative Industries Fund NL, Seoul Design Festival and the Dutch Embassy South Korea. Special thanks for East West Education.
Installation of 'Bed of Olfaction' by Harm Rensink.
Group three forms a minority, but is a group on the rise. A carefree lot. Rather than focusing on problems, they absorbe the qualities of longer life. “More is better presuming you find a way to add substance to what’s been gained.” NieuwGrijs banks on the growing grey masses as a fundament for a modern society. (10) These designers celebrate the extra years. Thorough and well-considered, or with the unpretentious simplicity of a good party. Being happy can be enough.
(1) Jules van den Langenberg, The Medicine Called Fun (2) Studio Dumbar, Visual Identity Alzheimer Nederland (3) Anne Feikje Weidema, Re-covered (4) Inge Kuipers, Tea-set Touch (5) Studio Toer, Moti (6) Julia van Zanten, Protective Underwear (7) Juliette Huijgen, Euthanasia. Tales of Happily Ever After (8) Lisa Mandemaker, The Continuous Drama of the Minutes Passing (9) Harm Rensink, Bed of Olfaction (10) Michou Nanon de Bruijn, Het NieuwGrijs.